Now is the Perfect Time to take the 30 Day Vegan Easy Challenge

By Justine de Jonge

There hasn’t been a better time to go vegan in Australia. According to research conducted by Roy Morgan, Australia is one of the top countries in the world where Google searches for ‘vegan’ are booming. In particular, these searches originate from South Australia, Victoria and Queensland.

Vegan Australia has also reported an interesting statistic when it comes to vegan groceries in Australian supermarkets. For example, national retailer Woolworths is increasing its vegan offerings by 55% annually.

Australia is the perfect country to explore a vegan lifestyle

If we look at those states where vegan searches are so popular, they’re states that are synonymous with the vegan lifestyle.

Adelaide, the capital of South Australia, hosts its Vegan Festival each year and has premiered its first vegan film festival in 2021. In Victoria, Melbourne is the third most vegan-friendly city in the world and the Gold Coast is touted as Queensland’s vegan heartland. Another state that’s booming for vegan choice is New South Wales; Sydney is fourth in world rankings for vegan-friendly cities.

It also helps when one in three people are already eating vegetarian or actively reducing meat. A vegan lifestyle helps people explore the meat-free, animal-free lifestyle further.

Perceptions are changing in the mainstream, too

In 2021, veganism is emerging more in the mainstream than ever before. Listen to the radio or TV reports on any given day and you may hear a small selection of vegan stories. In addition, Network 10 launched the vegan TV cooking show ‘Freshly Picked’ this year. Furthermore, vegan chefs are emerging to show Australians how easy it is to veganise cultural, family favourites like Chef Na of Chef Na’s Plant-Based Kitchen or Nadia Fragnito of The Vegan Italian Kitchen.

When you’re out and about, visit your local restaurant, café or pub and you’ll find small separate vegan menus or vegan options are emerging. As a result, businesses are meeting a demand that’s there and rapidly increasing.

So why are perceptions changing? Why are they changing now?

Studies continue to emerge about the health risks that are linked to meat consumption. For example, EAT-Lancet Commission on Food, Planet, Health was the first full scientific review into food worldwide that involved 37 world-leading scientists recently. The commission found that unhealthy diets were the leading risk of disease worldwide and a move towards plant-based eating was recommended. In addition to scientific research, we’re seeing an increase in health professionals publishing books, websites and news pieces to communicate the benefits of a plant-based diet. The majority suggest a wholefood plant-based diet that’s vegan is the best way to reap these benefits.

What can you do now if you’re thinking about a vegan lifestyle?

Going vegan will sound daunting for someone who has eaten meat and dairy for most of their lives. However, now is the perfect time to go vegan because of the plethora of resources, recipes and professionals available to help you. Plus, it’s a good idea to set yourself up for success right from the start. This is the best way to help you achieve long-lasting – even permanent – change. Get the right tools in place first, consult the advice of professional vegans and set a game-plan with achievable goals.

Try the 30 Day Vegan Easy Challenge

If you don’t know where to start, then why not sign up to a vegan challenge? A challenge helps you set a goal or even a promise to yourself. Therefore, you are making a conscious and concerted effort to make a change you want to see in your life. The 30 Day Vegan Easy Challenge is the perfect place to start. This is one of Australia’s national vegan challenges that runs for the month of June each year and includes prizes as well as the the regular challenge you can start anytime of year.

The challenge, hosted by Vegan Australia and Vegan Easy, is Australia’s longest-running challenge that is free to those (both in Australia and overseas) who sign up to it. You’ll receive daily nourishing recipes, along with helpful tips and advice about the vegan lifestyle. There is even a support group to help you through your month-long vegan journey. If you can’t start on June 1, you can still set dates convenient to you. In June, you’ll be given exclusive access to over 600 online cooking classes plus access to volunteer mentors and optional one-on-one mentoring. Australian participants can also be in the running to win some wonderful prizes donated by many of Australia’s leading vegan brands if they start on June 1. You can view the full list of prizes here.

Not only will you be creating a lasting vegan lifestyle for yourself, you’ll contribute to creating a kinder world while making the switch to a more healthy and sustainable life. To learn more or to sign up, visit the 30 Day Vegan Easy Challenge website.

P.S. Would you like to be write for our blog? Send us a message via the ‘contact’ page or a DM on Instagram (@australianvegans). We are also looking for reporters in all town and cities in Australia to illustrate that vegans are everywhere around Australia.